Franchise Head, Rare Disease

Franchise Head, Rare Disease

Join our journey to become the leader in Rare Disease. Our pipeline is one of the deepest and broadest in the industry, with countless new indications and targets. It’s an exciting opportunity to get our medicines to market, work with cutting-edge science and be involved in the next big thing. Now we seek a Franchise Head, Rare Disease to join our Commercial Team in Hong Kong. The Franchise Head is a full-time  position, providing a vital  point of contact for the  designated Disease Area community within AZ in Hong Kong.

ABOUT ASTRAZENECA

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear – shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it.

BUSINESS AREA – Hong Kong

Welcome to Hong Kong, one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities, it’s important to us that you bring your full self to work every day. To help you maintain your best self, here’s a sneak peek into some of the things this site provides for you

• Flexible Medical Benefit for you to better take care of well-being of yourself and your family

• Bright and vibrant work environment

• Top up employer MPF contribution

We’re bringing transformative drugs to those that need them the most by combining continuous new launches with unique solutions across the whole patient journey. It’s how we are able to truly make a difference to the quality of lives and answer huge unmet patient needs.

United by our local sense of belonging, there’s never been a better time to a join a progressing team. Countless opportunities to learn from the best global talent, this is a place for those who want to be challenged and empowered to do the things they never thought possible.

What you’ll do

As the Franchise Head of Rare Disease, you will work very closely with the General Manager to deploy and adapt the AZ Commercial strategy to the local market, including tactics and execution. The Franchise Head reports to General Manager.

The Franchise Lead will lead franchise team (Marketing and Sales), focused on commercial planning and execution maximizing the  impact  of  F2F  and  virtual  engagement  to  achieve  or  exceed  commercial  goals.  The  Franchise  Lead  will  ensure  robust analysis and planning to ensure successful launch of products with franchise via coaching, leading and developing the team, ensuring  strong  engagement  across  franchise  and strong  collaboration  across  the  cross-functional.  The  position  is  also responsible for participating in strategic planning process.

Your job responsibilities will be, but not limited to:

• Leads all aspects of commercial activities for the franchise, including marketing strategy & execution, new patient / patients  on  therapy  targets  identification,  empowering  cross-functional  collaboration  and  strong  patient-centric approach

• Develops  local franchise  strategy  (based  on  Global  strategy)  and  localized  Brand  plans  including  launch  plan development  &  management  of  launch  plan  /  performance  reviews;  ensures  strategic  integration  of  expanding portfolio  and  synergies  across  portfolio. 

• Successfully  identify,  plan  and  exploit  new  brand,  existing  brand  or  trade opportunities to develop the business in line with marketing strategic direction. Supervise of using of all sources of market data to develop market models which allow product strategies to be optimised.

• Develops local forecast with solid understanding of P&L, assumptions, insights / trends and solid resource and budget management to deliver on P&L. Drives execution of the brand plans & brand KPIs through close collaboration with cross functional partners. Plans, monitors and reports team activities accurately and in time, in line with AZ standards, so that relevant KPIs are attained at MR level and at company level.

• Develops relevant communication & campaign material, manages external agencies and ensures sign-off.

• Lead, coach, mentor the team in order to ensure a professional development of each team member enabling to reach its objectives  and  to  create  the  highest  possible  value  to  the  company. 

• Develop  and  support  strong  cross-team collaboration. Develops  and  manage  relationships  with  KEEs  in  collaboration  with  Medical  and  senior  management. Works with government affairs partners, ensures policy shaping activities and market access to support growth of portfolio

• Engages proactively above market with global/regional team and other markets to facilitate best practice learnings and ensure quality deliverables

• Demonstrates business ethics and ensure active respect of values, business ethics, local laws, policies and Marketing procedures. Ensures all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation

• Other duties within position’s scope, as assigned by Line Manager

Essential for the role

• Bachelor’s Degree in the field of science or business

• At least 10 years working experience in pharmaceutical sales & marketing with multi-functional background

• P&L Management experience

• At least 3 years’ experience in management role with people management responsibility preferred

• Demonstrates strategic and tactical abilities in developing and successfully implementing a comprehensive commercial plan

• Track record of strong cross-functional collaboration and self-motivated

• Able to set an ambitious  and clear vision and builds organisational commitment

• Ability to influence multifunctional decisions and senior management

• Problem solving, decision-making ability and goal-focus

• Strategic and analytical mindset

• Fluent in English and Cantonese

Desirable for the role

• Master’s Degree in business

• Experience in Rare Disease markets

• Sales management experience in the pharmaceutical industry

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

So, what’s next?

• Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.