Senior Manager, HCP Marketing (Lung)

At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.

The Oncology therapy area at AstraZeneca is unparalleled. We have built and strategically acquired one of the most promising Oncology pipelines in the industry. You will be among inspiring oncology industry leaders who will keep you engaged and empower you to be the best.

The Senior Manager, Marketing (Lung) will coordinate the implementation of the HCP promotional brand plans across the EGFR Lung Cancer Franchise, including responsibility for both our in-line business and new indications in EGFRm NSCLC. Key areas of focus for this role include the following: lead the creation and delivery of core HCP assets, development of key brand messaging (ensuring alignment to strategy), roll out of core materials to sales team, non-personal promotion support and market research guidance. The role will require collaboration with the Sales, Insights & Analytics, Field Marketing, Access, and Diagnostics teams. It will play a meaningful role in the execution of the marketing plan across indications.

This position will report directly to the US Head of Marketing, Lung and will work closely with the cross-functional teams. The individual will play a critical role in the execution of our marketing plan across current and future indications.

This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology.

Key Accountabilities

• Lead development and execution of HCP promotional plan across applicable channels (e.g., field promotional assets, non-personal promotion).

• Strategically improve content and partner with the cross-franchise team to elevate operational efficiency and performance of the content.

• Partner seamlessly with customer-facing teams (Sales, ODM, ONE, Regional Marketing) to customize offerings based on regional and local needs.

• Develops and delivers key presentations on HCP promotions to leadership and sales team

• Support indication lead for core messaging / CVA development and updates

• Manage indication budget and associated processes.

• Lead the tactical elements of the annual operational planning process in partnership with agencies and cross-functional partners.

• Supports across-indications initiaves (e.g. consumer, congress, etc.)

• Lead field input and engagement to inform promotional messaging, tools, and resources.

• Handle partner agency relationships, workflow, and expense budgets

• Work with internal and external partners to define success metrics and analyze the performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact and develop recommendations for plans based on resulting measures.

• Ensure legal/regulatory compliance and medical accuracy of all marketing materials.

Minimum Qualifications

• Bachelor’s degree

• 3+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: HCP marketing, digital strategy, market research/analytics, tactical planning, brand marketing or sales

• Effective communication and cross-functional teamwork skills

• Driven to be proactive, strategic, and innovative.

• Ability to run multiple complex projects.

• Proven ability to lead without authority.

Preferred Qualifications

• MBA or Master's Degree.

• Oncology, rare disease or specialty care experience.

• HCP marketing experience.

• Understanding of U.S. Oncology landscape

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. 

Next Steps -- Apply today!

Are you ready to bring new insights and fresh thinking to the table? Brilliant! We have one seat available, and we hope it’s yours. 

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.