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Taipei, Taiwan, Taiwan
Job reference: R-043388
Posted date: Jan. 23, 2019

At AstraZeneca, we believe in the potential of our people and we’ll develop you beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us. As a Digital Lead in Taiwan, you’ll play a pivotal role in delivering life-changing medicines to patients.

Job Description

  • Lead the proactive identification of opportunities for innovative solutions to Patient, HCP and internal customer issues/challenges.
  • Work with the digital and startup ecosystems networking to create partnerships and capabilities which can benefit the patient journey.
  • Develop and drive the Channels and Digital roadmap portion of the Digital Strategy
  • Provide digital Strategic input and recommendations to brand and commercial teams
  • Development of best practice digital assets for the organization within budget and deadlines
  • Support and build digital capability of Brand Teams, focusing on customer experience, channel mix, digital technologies and analytics
  • Provide ongoing best practice, digital advice to the AZ business. Be the primary point of contact across the organization for digital projects
  • Establish efficient processes and propose new resources as required in response to changing demand
  • Advise and influence closed loop marketing approach
  • Deliver, Embed and communicate Digital analytics capabilities and communicate Insights to brand teams
  • Creates relationships with Customer Facing and Enabling Functions stakeholders, developing deep understanding of the business future direction, strategies and needs.

Capability and Experience

  • Comes from a Digital Marketing Background and understand business challenges and how digital can help overcome them
  • Entrepreneur mindset with excellent business awareness and understanding
  • Fluent in Chinese/ English (Verbal/ Written)
  • Understanding of marketing principles and how to apply these to digital channels (omnichannel).
  • Deep experience of understanding (external) customer journeys and designing new customer experiences.
  • Ability to develop and create compelling business cases to promote new technologies and outcomes to the business
  • Thorough knowledge of current web technologies, analytics platforms and content management systems
  • Strong track record of delivering Digital solutions with clear outcome metrics
  • Strong communication and influencing skills
  • Degree or relevant business qualification (plus)
  • Experience of developing partnerships with the digital and startup ecosystems (plus)
  • Experience of Pharmaceutical or Consumer products Sales representative effectiveness best practice (plus)
  • Multiple years in pharma industry (plus)
  • Leader within pharma thought leadership networks and organizations (plus)

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.

Taiwan Digital Lead
Information Technology

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