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Location:
Taipei, Taiwan, Taiwan
Job reference: R-029073
Posted date: Jun. 26, 2018
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職務內容

  • 擬定CVRM產品組合的長期策略,包括現有產品與新產品。帶領跨部門團隊研擬上市前與上市之計畫
  • 負責選擇最有機會的品牌契機和優先目標受眾,制定有企圖的策略,通過深入的洞察和分析,將患者的需求置於決策的核心,取得成功
  • 負責將策略轉化為宏觀大膽的想法和行銷活動,以推動不同的接收者在態度和行為的正面改變,實施和評估這些活動的成果。
  • 檢視績效以掌握機會,實現跨部門團隊的更高效率和效能
  • 確保所有品牌活動都符合規範,與總部同步協調,並由適當的相關人員核可,並真正以病患者為優先。

職務需求

  • 能建立現有產品群以及即將上市產品之策略
  • 具有CV or Renal or DM產品知識並有相關產品管理或銷售經驗,具有當地與全球商業環境能快速學習的潛力,並深入了解當地醫療保健系統定價與給付。
  • 在之前的職務中於具有挑戰性的市場中展現具體的成果。
  • 明確的產品管理/品牌規劃技能,在競爭激烈的市場中具有成功管理和推廣品牌的能力
  • 展示對廣泛業務運作的理解,在跨部門間具有啟發協調並影響內部相關人員的能力
  • 至少五年藥業業務或行銷經驗
  • 過去兩年考績分數至少為3以上

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Sr. Brand Manager
Commercial Non-Sales

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