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Taipei, Taiwan, Taiwan
Job reference: R-043559
Posted date: Jan. 23, 2019
  • 擬定發展呼吸道生物製劑 (Respiratory Biologics) 產品上市的長期策略,包括現有產品與pipeline新產品,帶領跨部門團隊研擬上市前與上市之計畫
  • 擬定Fasenra產品上市策略及計畫,與跨部門團隊合作達成best in class launch,並設計監測上市KPIs
  • 與Market access合作處理健保申請相關事宜
  • 負責選擇最有機會的品牌契機和優先目標受眾,制定有企圖的策略,通過深入的洞察和分析,將患者的需求置於決策的核心,取得成功
  • 負責將策略轉化為宏觀大膽的想法和行銷活動,以推動不同的接收者在態度和行為的正面改變,實施和評估這些活動的成果
  • 檢視績效以掌握機會,實現跨部門團隊的更高效率和效能
  • 確保所有品牌活動都符合規範,與總部同步協調,並由適當的相關人員核可,並真正以病患者為優先
Sr. Brand Manager
Commercial Non-Sales

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