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Gaithersburg, Maryland, United States
Job reference: R-046481
Posted date: Apr. 18, 2019

At AstraZeneca we work together across global boundaries to make an impact and find answers to challenges. We do this with the utmost integrity even in the most difficult situations because we are committed to doing the right thing. We continuously forge partnerships that help pursue world-class medicines in new ways, combining our people’s exceptional skills with those of people from all over the globe.

As Brand Director for a specific respiratory biologic product, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. This respiratory biologic product is a novel, first-in-class monoclonal antibody being developed for severe asthma and multiple other major indications.

We are looking for an experienced commercial leader to help build and execute a global asthma launch strategy, lead pre-launch planning, and develop a compelling long-term brand vision for a dynamic product in our respiratory portfolio. You will work collaboratively with the cross-functional commercial and project teams, as well as with regional commercial leaders and our collaboration partner to prepare for a global launch.

In this role, you will demonstrate your ability to think strategically, communicate effectively, demonstrate leadership capabilities, problem solve, influence without authority and collaborate in both scientific and commercial contexts. We are seeking a candidate with real leadership potential who is looking to enhance existing skills and develop higher-level capabilities.

Major Duties and Responsibilities:

  • Develop the brand strategy plan, communications strategy, brand operational plan, life cycle management plan and launch plans
  • Lead the development of launch plans in coordination with collaboration partner and key markets, and ensure execution of brand strategy.
  • Create, develop and drive compelling life cycle and data generation activities to support brand acceleration, including the building of business cases for decision-making and governance
  • Drive activities to prepare for launch including congress presence, unbranded campaign development, and related communications initiatives
  • Partner with regional and collaboration partners to develop, align and advance data generation, communications and life cycle management plans
  • Develop strong alliances with Clinical, Medical Affairs, Business Insights, Pricing and Market Access, Communications and Publications, providing input to cross-functional planning and programs
  • Create sustainable, long-term relationships with global Key External Experts in line with brand team objectives
  • Manage external agencies and project budget as needed
  • Demonstrate leadership and agility as role will evolve/grow as the team expands and in line with the candidate’s professional development plan


Education: BA/BS is required. An advanced degree (MBA or PhD) is preferred.

Experience: Minimum of 7-10 years’ experience in pharmaceutical marketing and related roles with demonstrated results in new product launches. Biologics and/or respiratory experience, as well as in-country marketing and sales experience are preferred.

Special Skills/Abilities:

  • Strong strategic thinking, decision making, and problem solving
  • Leadership skills, including ability to influence without authority and collaboration
  • Strong analytical, organizational and communication skills (written and verbal) required
  • Proven teamwork ability, routinely facilitating the exchange of ideas
  • Demonstrated ability to bring ideas to action

Next Steps – Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience – it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.


Global Brand Director, Respiratory Biologic Product
Commercial Non-Sales

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